San Francisco, July 26 — Google is set to permanently shut down support for its legacy goo.gl URL shortener starting August 25, 2025, officially ending all redirection services for these links.

In a blog post published earlier this month, Google confirmed that goo.gl links will now redirect users to an interstitial page before finally being phased out. After the deadline, clicking on a goo.gl link will result in a 404 error, effectively rendering millions of old links useless.

Though the URL shortener was deprecated back in 2018, Google continued to serve existing links. The company said the move comes due to drastically reduced usage, revealing that 99% of goo.gl links had no activity in June 2024.

The company has already shifted focus to Firebase Dynamic Links (FDL) — a more advanced solution designed for app developers that allows deep linking across platforms including iOS, Android, and the web.

Not all goo.gl links will die. Google clarified that links generated via specific apps like Google Maps for location sharing will continue to function beyond the cutoff date.

For developers and businesses still using goo.gl links, Google recommends migrating to other URL shortening services as soon as possible to avoid broken redirects.